A Vietnamese Gen Z Creator based in Ho Chi Minh City, my real name is Phạm Minh Thuận, also known professionally as Javis Pham (Ai Am Jay). I was formally educated and certified by prestigious academic institutions such as CalArts (USA), Parsons School of Design, UNSW Sydney, CU Boulder (USA), DAS Vietnam – Design Anthropology School, Can Tho University, and FPT Education.
With nearly five years of experience in the creative industry, I specialize in graphic design, art direction, and visual storytelling in brand advertising — blending strategic thinking with aesthetic intuition. From the domain of Branding to Creative Production, I have developed multi-disciplinary creative experience across industries including Fashion, F&B, FMCG, Cosmetic & Beauty, and more — with 35+ outstanding showcases from both personal and collaborative projects for well-known brands such as Clear Men, Vietnam Airlines, Dove, FKT Vietnam, Biti’s, LAY’S, Knorr, Simply, and Ajinomoto Vietnam.
I also run my personal website www.javispham.com — a multi-topic blog with over 200+ original articles published over the past five years, reflecting my distinctive editorial voice.
Through it, I explore the intersection of fashion, art, and lifestyle, capturing the cultural dialogues that define my creative journey as a modern storyteller.
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